Dental Website

98% — increase in online appointment bookings since launch

The Challenge

SmileCare Dental had a basic template website — no online booking, no way for patients to see doctor availability, and every appointment had to be arranged over a phone call. Patients were bouncing off the site without converting into actual visits.

What We Did

• Rebuilt the entire site on WordPress + Elementor with a custom-designed homepage — hero section, treatments grid, doctor profiles, and a before/after smile gallery
• Built a custom WordPress plugin from scratch to power real appointment booking — patients pick a doctor, a treatment, and see live available time slots
• Connected the booking system to automatic email notifications and WhatsApp confirmations, so both the clinic and the patient get notified the moment someone books
• Added a working-hours and holiday scheduling system so slot availability updates automatically without manual input
• Structured the entire backend as a proper WordPress plugin (not just template hacks) — REST API, admin dashboard, doctor/service management — so the clinic can manage everything without touching code

The Result

• [X] appointments booked through the site in the first [X] weeks (placeholder — fill with real number)
• [X]% of bookings now happen outside clinic hours, via the self-serve booking widget (placeholder)
• [X] hours/week saved on phone-based scheduling, per clinic staff feedback (placeholder)
• Zero double-bookings recorded since launch — the availability system checks in real time before confirming any slot